For my Master's course, Mkt 601: Intro to Strategic Planning and Creating, we were split into groups for a major final project.
The focus of that project was taking a problem statement, which captured the feeling of a market, and using it to either create a new brand or an extension of an existing one. This post will document the result.
I recently read The Almanack of Naval Ravikant by Eric Jorgenson. Eric compiles a bunch of Naval's thoughts on wealth, happiness, success, and philosophy, and distills it into a beautiful book.
I got accepted into a Master's Program that I've been working towards at Emerson College. Let's go!
You've been working out at home for a year now. Maybe you've started making your way back to the gym. This week of workouts can be done in either location, and it suggests at home modifications if you are not at the gym.
The dust floated in the air as still as time itself. A thick and unfamiliar smell felt heavy in my nose; the thing that came to mind was leather. But there were only a few times that I had been near leather in its early form - before it had been used for something.
Editor's note: My second short story for my class. In this one, we explored creating a story around Aristotle's incline, which is a simple way to understand and build a plot.
Preface: I'm currently taking a GrubStreet course called 6 weeks, 6 stories. We write a short story each week depending on what we studied. Our first prompt was about building a character, which I tried below.
Someone smart told me one time to keep an ongoing note in my phone of quotes from books, ideas from people, or fractions of wisdom from brilliant people to browse for inspiration or deep thinking.
There's a pretty common adage that goes around about copywriting that your goal as a copywriter is to keep people reading.
Is there anything more powerful in this world than writing? Is there anything more enchanting? Transporting? Transcending?
When I was a kid, and people asked me "What superpower would you want to have?" My answer would usually be mind-reading. Or super-speed.
I ran pretty well in high school, but I never was able to get that super-speed I always talked about. But I was able to figure out that mind reading was available to all of us. At least, some form of it.
Writing.